So you have a website, or can have one made just
as fast, but then you find out, you need a Merchant ID to do business
on the web. Without a Merchant ID, you cannot accept a credit
card, as it would be no good. Merchant ID is usually coupled with
the little machine each merchant (shop) has when you give your
credit card. These machines are programmed with the merchants
ID and via telephone dial in the local bank, approve the sale
against the credit card and issue an Authorization number. So
you'll probably call Citibank, MCB, Grindlays bank or other local
/ foreign Pakistani banks, only to find out, that Merchant IDs
for use on the Internet are not issued. No matter how much you
try to convince them. No can do.
Besides even if you did get you local Merchant ID, your local
bank would charge you on the high side for each transaction, as
Pakistan is rated as a high-risk environment for MOTO Transactions.
MOTO or Mail Order / Telephone Order transaction are those transactions,
in which there is NO imprint of the Credit Card nor does the Merchant
have an autograph of the card holder. Thus, chances of fraud etc.
are high.
Well, worry no more! We at Net Access offer Merchant IDs to anyone
who is interested in establishing their presence on the web and
wanting to conduct business (or e-tailing, analogous to retailing).
For nominal one-time fees, and a monthly maintenance charge, we
can offer you a Merchant ID to accept VISA and MasterCard and
even American Express.